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Bic Pens for Women | It's hard to believe, but Bic has a new line of pens, just for women. See what Ellen had to say about them! | By Ellen DeGeneres | Facebook
Five times when companies launched a product and got it badly wrong | ITV News
Girlie Pens, Again? Why Ordinary Things Go Pink | Collectors Weekly
Why Bic for Her Pens Failed. Introduction | by Shelly Phu | Medium