![Victor Lanson, a tireless globetrotter, was his own brand's foremost ambassador. He was a passionate visionary who was behind many strong initiatives to promote… Victor Lanson, a tireless globetrotter, was his own brand's foremost ambassador. He was a passionate visionary who was behind many strong initiatives to promote…](https://i.pinimg.com/474x/5c/2c/da/5c2cda08e0b61b2ab6e019248662eeb8.jpg)
Victor Lanson, a tireless globetrotter, was his own brand's foremost ambassador. He was a passionate visionary who was behind many strong initiatives to promote…
![Victor Lanson decided to encourage sales of non-vintage brut champagne by rebranding it as “Black Label” in 1937. Victor Lanson decided to encourage sales of non-vintage brut champagne by rebranding it as “Black Label” in 1937.](https://i.pinimg.com/originals/48/30/c7/4830c71d01867e1ab49bb69b0bd5a775.png)
Victor Lanson decided to encourage sales of non-vintage brut champagne by rebranding it as “Black Label” in 1937.
![Le champagne Lanson met fin à son Black Label « sans année » et lance son Black Création multi-millésimé Le champagne Lanson met fin à son Black Label « sans année » et lance son Black Création multi-millésimé](https://remeng.rosselcdn.net/sites/default/files/dpistyles_v2/ena_16_9_extra_big/2023/06/01/node_489737/13232802/public/2023/06/01/B9734412448Z.1_20230601120953_000%2BG2DMSKVLU.1-0.jpeg.jpg?itok=uRpxcgnN1685635873)
Le champagne Lanson met fin à son Black Label « sans année » et lance son Black Création multi-millésimé
![Champagne & Mousseux - 3 cartes Menu CHAMPAGNE Lanson Père &Fils Victor Clicquot Illustr. H.Durand Imp. Bouquet Champagne & Mousseux - 3 cartes Menu CHAMPAGNE Lanson Père &Fils Victor Clicquot Illustr. H.Durand Imp. Bouquet](https://www.delcampe.net/static/img_large/auction/001/165/906/352_001.jpg)